Co-founded CARE and developed the brand from the ground up — combining preventive health, longevity, and technology into a modern, accessible brand experience. Created the full brand identity, defined the creative strategy, and implemented campaigns to position CARE in a new and growing market.

Led the creative direction across all digital and communication channels, with a focus on trust, innovation, and clarity. CARE stands for a new generation of health brands: science-based, human-centered, and designed for long-term impact.