First employee at bestsmile, responsible for building the brand from the ground up — including positioning, visual identity, campaign systems, shoots, and in-house creative operations. As Head of Creative, led a team of 10+ across all touchpoints, developing a consistent and high-performing brand presence.

With 32 locations and over 350 employees, bestsmile became Switzerland’s most recognised brand for dental correction with aligners and veneers. Growth was driven by performance-focused storytelling, modular content, and a fully in-house creative setup.