A Swiss design studio focused on essentials, emotional depth, and meaningful impact.

About us

minley is a design studio driven by collaboration, essential aesthetics, and meaningful impact. We work closely with brands and teams to develop new ideas and shape clear, lasting design solutions. Breaking away from traditional agency structures, we focus on building focused, scalable systems rather than producing endless assets. Our work is rooted in Swiss design principles. Simplicity, functionality, and timeless quality — applied across brand identity and digital experiences.

We believe strong brands are built through clarity, consistency, and execution. By designing systems that perform in real-world contexts, we help brands grow with purpose and relevance over time. minley works as a close creative partner at the intersection of strategy and design. Focused on what matters. Designed to last. Built with intention.

Services

Brand Design

Brand audit & research

Brand architecture & strategy

Brand guidelines

Visual identity

Creative & art direction

Emotional storytelling

Employer branding

Digital Design

Digital design languages

Websites & platforms

Interface design

Modular & scalable campaigns

Performance content

Brand & performance campaigns

Motion & prototyping

Voice & sound direction

Principles

01

Clarity first

We reduce complexity to what truly matters. Clear thinking leads to better decisions, stronger brands, and systems that last.

02

Designed to work

Aesthetics matter — but only when they perform. Every idea, system, and asset must prove its value in the real world.

03

Character over noise

We don’t chase trends or volume. We build brands with personality, substance, and a point of view.

04

Built as a system

We design for growth, consistency, and scale — creating systems, not isolated assets.

01

Clarity first

We reduce complexity to what truly matters. Clear thinking leads to better decisions, stronger brands, and systems that last.

02

Designed to work

Aesthetics matter — but only when they perform. Every idea, system, and asset must prove its value in the real world.

03

Character over noise

We don’t chase trends or volume. We build brands with personality, substance, and a point of view.

04

Built as a system

We design for growth, consistency, and scale — creating systems, not isolated assets.

Got a project

in mind?

Let's have a chat about it

Got a project

in mind?

Let's have a chat about it