People feel before they think.
minley® builds brands for that moment.
People feel before they think.
minley® builds brands for that moment.
People feel before they think. minley® builds brands for that moment.
SWISS BRAND STUDIO
care
,
Brand Foundation
,
2022
Co-founded CARE and developed the brand from the ground up — bringing preventive health, longevity, and technology together in a modern, accessible brand experience. Created the brand identity, defined the creative strategy, and implemented campaigns to position CARE in a growing market.
care
Website
care App
Ads
AI Visuals
Campaign BTS
Key Visuals
Behind the Scenes
care
,
Brand Foundation
,
2022
Co-founded CARE and developed the brand from the ground up — bringing preventive health, longevity, and technology together in a modern, accessible brand experience. Created the brand identity, defined the creative strategy, and implemented campaigns to position CARE in a growing market.
care
Website
care App
Ads
AI Visuals
Campaign BTS
Key Visuals
Behind the Scenes
noriware
,
Re–Branding
,
2024
Rebranding for noriware, a material innovation company turning seaweed into plastic-free packaging. The work covered positioning, visual direction, product, people and lab shoots, video content, content strategy, and UI/UX support. The goal was to create a clearer brand presence around innovation, sustainability, and environmental impact, translating a complex material solution into a story people can understand, trust, and remember.
Logo Rebranding
Content Mood
Product Lab Shooting
Website
noriware
,
Re–Branding
,
2024
Rebranding for noriware, a material innovation company turning seaweed into plastic-free packaging. The work covered positioning, visual direction, product, people and lab shoots, video content, content strategy, and UI/UX support. The goal was to create a clearer brand presence around innovation, sustainability, and environmental impact, translating a complex material solution into a story people can understand, trust, and remember.
Logo Rebranding
Content Mood
Product Lab Shooting
Website
bestsmile
,
Brand Foundation
,
2022
First employee at bestsmile, responsible for building the brand from the ground up — including positioning, naming, visual identity, campaign systems, shoots and in-house creative operations. As Head of Creative, led a team of 10+ across all touchpoints, building a consistent brand presence. With 32 locations and over 350 employees, bestsmile became Switzerland’s market leader in dental correction with aligners and veneers and was acquired by Migros. Growth was driven by performance-focused storytelling, modular content, and a fully in-house creative setup.
bestsmile
Packaging Design
37 Stores
Campaign
Brand Faces
Aligner 360
bestsmile Lab
bestsmile App
bestsmile
,
Brand Foundation
,
2022
First employee at bestsmile, responsible for building the brand from the ground up — including positioning, naming, visual identity, campaign systems, shoots and in-house creative operations. As Head of Creative, led a team of 10+ across all touchpoints, building a consistent brand presence. With 32 locations and over 350 employees, bestsmile became Switzerland’s market leader in dental correction with aligners and veneers and was acquired by Migros. Growth was driven by performance-focused storytelling, modular content, and a fully in-house creative setup.
bestsmile
Packaging Design
37 Stores
Campaign
Brand Faces
Aligner 360
bestsmile Lab
bestsmile App
properti
,
Brand Transformation
,
2026
Shaped properti’s brand evolution across positioning, creative direction, campaigns, and content. The work also included the development of Brand 2.0 and a new website experience, both in progress at the end of the collaboration. Conceived and launched properti life as an employer-branding platform for agents, bringing the brand to life through people, culture, and shared experiences.
properti
properti Life Web
Moments
People Shooting
Behind the Scenes
Ads
New Website
Customer Print
properti
,
Brand Transformation
,
2026
Shaped properti’s brand evolution across positioning, creative direction, campaigns, and content. The work also included the development of Brand 2.0 and a new website experience, both in progress at the end of the collaboration. Conceived and launched properti life as an employer-branding platform for agents, bringing the brand to life through people, culture, and shared experiences.
properti
properti Life Web
Moments
People Shooting
Behind the Scenes
Ads
New Website
Customer Print
betterview
,
Brand Foundation
,
2021
Developed betterview’s brand from day one — from early-stage positioning to visual language, performance campaigns and content systems. The focus was on building a clear and trustworthy image for one of Switzerland’s leading providers of laser eye treatments. Creative and marketing were aligned across touchpoints, from digital ads to the clinic experience, supporting betterview’s growth in a competitive healthtech market.
betterview
Content
Website
Out of Home
16 Stores
Campaign
Claim
Moods
betterview
,
Brand Foundation
,
2021
Developed betterview’s brand from day one — from early-stage positioning to visual language, performance campaigns and content systems. The focus was on building a clear and trustworthy image for one of Switzerland’s leading providers of laser eye treatments. Creative and marketing were aligned across touchpoints, from digital ads to the clinic experience, supporting betterview’s growth in a competitive healthtech market.
betterview
Content
Website
Out of Home
16 Stores
Campaign
Claim
Moods
equipe
,
Re–Branding
,
2025
Conceived and executed the full rebranding from SwissTok to equipe, shaping the agency into a more mature brand for its next stage of growth. The work covered brand foundation, positioning, brandbook, workshops, creative talks, and the development of a new internal and external brand presence. Alongside the rebrand, The One was developed as a modular campaign system for pitches and scalable execution. The format supported concepts for brands including CUPRA and Red Bull, contributed to several pitch wins, and gave the team a repeatable creative structure.
Logo Rebranding
Brandbook
Cupra Tavascan Campaign
Cupra Campaign App
equipe
,
Re–Branding
,
2025
Conceived and executed the full rebranding from SwissTok to equipe, shaping the agency into a more mature brand for its next stage of growth. The work covered brand foundation, positioning, brandbook, workshops, creative talks, and the development of a new internal and external brand presence. Alongside the rebrand, The One was developed as a modular campaign system for pitches and scalable execution. The format supported concepts for brands including CUPRA and Red Bull, contributed to several pitch wins, and gave the team a repeatable creative structure.
Logo Rebranding
Brandbook
Cupra Tavascan Campaign
Cupra Campaign App
HAIR & SKIN
,
Brand Foundation
,
2020
Built HAIR & SKIN’s brand from the ground up, shaping its identity and creative direction across hair transplantation and advanced skin treatments. Developed performance campaigns, helped build the in-house creative team, and aligned content with marketing across touchpoints. During this period, HAIR & SKIN became one of Switzerland’s market leaders.
HAIR&SKIN
Campaign
Website
Key Visuals
Ads
Stores
HAIR & SKIN
,
Brand Foundation
,
2020
Built HAIR & SKIN’s brand from the ground up, shaping its identity and creative direction across hair transplantation and advanced skin treatments. Developed performance campaigns, helped build the in-house creative team, and aligned content with marketing across touchpoints. During this period, HAIR & SKIN became one of Switzerland’s market leaders.
HAIR&SKIN
Campaign
Website
Key Visuals
Ads
Stores